To ensure the successful execution of a coupon program, there are several key requisites that must be adhered to when designing a coupon. One of the most important elements is the coupon barcode.
The barcode contains important information about the promotional offer, including the products required to purchase, the value of the incentive, and expiration date, among other information. A properly coded barcode will provide an audit mechanism that will curtail the fraudulent misuse of a coupon.
There have been numerous changes and improvements to the coupon barcode process. For example, the GSl Data Bar contains a multitude of data field options allowing greater flexibility to a manufacturer when it comes to cross-marketing products, promotional tracking, and fraud prevention.
There are a series of intricate procedures and guidelines which must be adhered to when coding the GSl DataBar. As many manufacturers lack the in-house expertise and do not want to invest in internal resources necessary to address these procedures, they commonly outsource these services to third party providers like L.M. Gordon.